Hidden Power of Organic Social Media
- Bobby Weeks
- Sep 15, 2024
- 2 min read
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September 15, 2024
Inspired by: Gary Vaynerchuck
Get Gary’s new book here! https://garyvaynerchuk.com/attention/
Building Authentic Connections in a Digital World
Organic social media has become a powerful tool in today’s digital landscape, offering businesses and individuals a way to build authentic connections with their audience without the need for paid advertising. At its core, organic social media relies on content that grows naturally through user engagement, sharing, and discovery. Unlike paid social media, where visibility is bought, organic social media thrives on relevance and creativity.
One of the key strengths of organic social media is its ability to create genuine connections. According to Vaynerchuk, "Organic reach is all about content that resonates with your audience." By producing valuable and relevant content, brands can excavate relationships with their audience, who are more likely to engage, share, and become loyal advocates of the brand. This aligns with the principles of inbound marketing, where the goal is to attract users organically through helpful and engaging content (Vaynerchuk, 2017).
In a world where people are constantly bombarded with advertisements, organic social media offers a refreshing alternative. It allows brands to build trust by providing content that feels less intrusive and more community-driven. This is particularly important in a time when consumers are increasingly skeptical of overtly promotional content. A survey by HubSpot found that 75% of users prefer organic content from brands over ads because it feels more authentic.
Gary Vaynerchuk emphasizes that the key to success in organic social media is consistency and creativity. His "Content Model" suggests creating a large volume of diverse content, from short tweets to longer-form blogs or videos, and distributing it across multiple platforms to maximize reach (Vaynerchuk, 2020). By consistently posting and engaging with followers, brands can maintain top-of-mind awareness while also leveraging organic algorithms to boost their visibility.
Additionally, organic social media also allows for targeted engagement. While paid ads might reach a broader audience, organic posts are often seen by those already interested in the brand, which can result in higher engagement rates. This focused approach can help businesses achieve higher ROI from their social media efforts, as the quality of engagement is often more valuable than quantity.
while paid advertising has its place, organic social media provides unmatched value in building long-lasting, authentic relationships with an audience. By focusing on consistent, creative, and relevant content, brands can unlock the full potential of organic social media and drive sustainable growth. For more strategies on leveraging social media organically, Gary Vaynerchuk’s blog offers practical advice for both individuals and businesses looking to amplify their online presence.
Thank you Gary for your thought-provoking insight!
Get Gary’s new book here! https://garyvaynerchuk.com/attention/
References:
Vaynerchuk, G. (2017). 2017 Key to Small Business Social Media Marketing. GaryVaynerchuk.com
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